Camille Guegan

voice assistants

Voice assistants, the new marketing medium

Alexa, Google Assistant, Siri, and Microsoft’s Cortana have opened new opportunities for marketing managers. The voice has this unique strength that creates a new channel of communication to reach the consumer. In 2018, the identity of a company will no longer be portrayed exclusively through visual or written means. It will have to develop an …

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career page employer branding

Employer brand and career page are the new tools to better recruit

According to INSEEC U, 90% of recruiters are sourcing using professional social networks while 70% are “googling” the candidate before an interview. Today, social networks let us find interesting profiles and even learn more about companies. Therefore, it is not surprising to see candidates inquiring about the company and its operation before applying. Potential candidates …

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Montréal heart AI

Montreal, emerging as AI’s world center

Montreal is a true melting pot for Artificial Intelligence. The meeting between several attractive AI poles creates excitement in Montreal.        Well-known Experts   Of the top 10 international experts, six are Canadian. Many of them settled in Montreal. Here are some examples: Yoshua Bengio is a figure for Montreal. Mr. Bengio is a professor …

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L'innovation dans les IA CES 2018

Artificial Intelligence at CES 2018, Las Vegas

The CES (International Consumer Electronics Show) is the essential show for any technological company, from innovative start-ups to monsters such as Amazon or Google. The goal here is to show off the latest inventions, viable and innovative prototypes (not yet commercialized) to the eyes of the world and hereby create visibility for customers and/or investors. …

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